Experiential Marketing Specialist

The Marketing/Experiential Marketing Specialist is responsible for supporting the development and execution of integrated experiential marketing programs that deliver exceptional brand experiences to customers across the country. Working closely with the Experiential Marketing Manager, they contribute not only to the planning and execution of events, but also by ensuring timely supplier payments, maintaining seamless coordination across daily operations, and supporting the overall efficiency and excellence of the marketing function.

Tasks

National Experiential Marketing Activities

• Execute Porsche Brazil (PBR) events on time, within budget, and in accordance with brand guidelines.
• Develop KPIs and post-event reports to evaluate performance and impact.
• Maximize data capture opportunities at events to support marketing intelligence.
• Propose innovative ideas and new formats to enhance experiential marketing efforts.
• Support the creation of communication content for internal and external channels (e.g., social media).
• Manage event planning processes, coordinating with vendors and suppliers to ensure all necessary resources are in place for successful execution.

Dealer Network Support

• Assist in the implementation of national and local dealer launch events.
• Monitor and support dealer marketing activities to ensure alignment with Porsche brand guidelines.
• Collaborate with the dealer network to identify high-impact local events that increase brand visibility and generate qualified leads.
• Ensure proper documentation and KPI tracking for all dealer-led marketing events.

Customer Group Engagement

• Plan and execute joint event initiatives with Porsche Customer Groups and Porsche Club Brazil, ensuring brand consistency and delivering premium customer experiences.

Marketing Fleet Management

• Support the management of the marketing and PR vehicle fleet, ensuring all cars are in optimal condition for use.
• Maintain the fleet management system to maximize vehicle utilization.
• Coordinate vehicle maintenance and repairs with the workshop.
• Plan and manage transportation logistics for event vehicles, ensuring timely and safe delivery.
• Oversee documentation processes, ensuring all required forms are signed before vehicles leave the premises.

Education

• Bachelor's degree in Marketing, Business Administration or related areas.

Experience

• Minimum of 5 years in event management, experiential marketing, or related areas.

Skills and Competencies

• Fluent in English (written and spoken);
• Advanced knowledge of MS Office (Excel, PowerPoint, Word);
• Strong organizational skills and ability to manage multiple projects simultaneously, often under pressure and with tight deadlines;
• Flexibility to quickly adapt to changes in logistics, supplier availability, or shifting priorities;
• Excellent communication and interpersonal skills, with the ability to build solid relationships with stakeholders, including high-level brand representatives and VIP guests during events;
• Self-motivated, proactive, and solution-oriented;
• Team oriented working attitude and intercultural understanding

Work environment:      Position is based in Sao Paulo, SP

                                     On site work - São Paulo Office 

STRATEGIC THINK / SMART IMPLEMENTATION

Em 1997, a Stuttgart Veículos foi nomeada representante oficial de importações da Porsche no Brasil e ao longo dos anos desenvolveu o país para uma posição de destaque entre os maiores importadores da marca na América Latina.

Em Agosto de 2015 a Porsche Brasil assumiu as operações no país tornando-se oficialmente a 18° subsidiária da marca no mundo e a primeira da América Latina, o escritório está sediado na cidade de São Paulo.

Atualmente quem está à frente da empresa que conta com mais de 50 funcionários é Peter Vogel, Diretor Presidente da Porsche Brasil.

A rede de concessionárias no país é formada por quatorze Porsche Centers (showroom e pós vendas) e um Centro Técnico que estão localizados nas principais cidades: São Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Goiânia, Campinas, Curitiba, Fortaleza, Salvador, Florianópolis, Porto Alegre, Recife e Ribeirão Preto.