Communication Analyst

The Communication Analyst will be responsible for supporting the development, implementation, and coordination of marketing and communication activities across all internal departments and dealer networks; also contributing to the overall Porsche marketing strategy to create maximum brand awareness and desirability among current and new target groups.

Tasks

Marketing Planning & Budgeting

• Responsible for monitoring the marketing investments;
• Coordination with all internal departments (e.g. Sales, After Sales, Network development etc.);
• Support in monitoring and controlling overall communication budget.

Dealer Marketing

• Support in operational steering of dealer network by providing service structure, processes, tools & reporting structures to enable effective and efficient marketing operations at the dealer level;
• Monitoring, management and reporting of dealer network activities.

Brand & Product Communication Strategy

• Support the management of social networks with the agency (creation and revision of content, updating and monitoring);                                                                                                                
• Analyze the competition to identify opportunities;
• Development of ideas for local content production.

Marketing Assessment

• Development of KPI reports and metrics;
• Monitoring of all communication activities and reporting of results.

Qualifications

Education

• Bachelor's degree in Communication, Marketing, Business Administration or related areas.

Experience

• Minimum 2 years of experience in marketing/communication, preferably with brand content standardization;
• Previous experience in the automotive industry is a plus (premium brand is a strong plus).

Competencies

• Communicative
• Relationship Management
• Flexible and Adaptable
• Planning and Organization
• Initiative and Creativity
• Analytical mindset and data driven approach

Skills

• Excellent verbal and written communication skills
• Fluency in English language required
• Ability to manage multiple tasks
• Ability to prioritize and adapt to change
• Creative and analytical thinking skills
• Highly organized – strong attention to detail
• Team oriented working attitude and intercultural understanding
• Strong motivation and enthusiasm for the automotive sector
• Availability for occasional work-related travel – 10% to 15%

Work environment:     Position is based in Sao Paulo, SP

                                     On site work - São Paulo Office 

STRATEGIC THINK / SMART IMPLEMENTATION

Em 1997, a Stuttgart Veículos foi nomeada representante oficial de importações da Porsche no Brasil e ao longo dos anos desenvolveu o país para uma posição de destaque entre os maiores importadores da marca na América Latina.

Em Agosto de 2015 a Porsche Brasil assumiu as operações no país tornando-se oficialmente a 18° subsidiária da marca no mundo e a primeira da América Latina, o escritório está sediado na cidade de São Paulo.

Atualmente quem está à frente da empresa que conta com mais de 50 funcionários é Peter Vogel, Diretor Presidente da Porsche Brasil.

A rede de concessionárias no país é formada por quatorze Porsche Centers (showroom e pós vendas) e um Centro Técnico que estão localizados nas principais cidades: São Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Goiânia, Campinas, Curitiba, Fortaleza, Salvador, Florianópolis, Porto Alegre, Recife e Ribeirão Preto.